Tools for a Startup Team

Management | Product | Sales | Support | Marketing | Infrastructure and Creator Economy

When you start a business, you start with a couple of tools, but you get to hear and use a lot more over the years.

While running a startup, here are the tools I came across my team was using, and some I was using for my own needs too. I thought to share it with you.


One Hub for the Company - Notion

Team Workspace - Skype (since 2005)

Team Meeting - Google Meet. Skype. Record using Loom.

Deck -

Task /Project management - Notion

OKR - Notion

Analytics - Various Tools & Dashboards

Notes- Apple Notes & Notion


Product Analytics - Heap. Google Analytics. Soon ⇒ Segment

Product Experience - Fullstory. Yandex Metrica and Recently Microsoft Clarity (very early product)

Product Management - Notion (boards, docs, wiki, data)

Product Collab - Miro (Mockups, Brainstorming, Strategy Notes)

Payment - Stripe

Website - DIY (HTML5 is good enough)

API - Postman

Design - Figma / Adobe XD/ Sketch

Coding - IntelliJ IDEA

Cross-browser testing: Browserstack

Code Repo - Assembla. Github. Bitbucket


Sales CRM - FreshSales. Salesforce

Cloud Telephony - Exotel. Twilio.

Sales Video Pitch - Loom


Chat - Crisp

Help - Crisp.

Support Ticket - Freshdesk

Video Help - Loom

Customer Meeting - Zoom. Google Meet


Email - AWS SES Sendgrid

Social Media Feedback - Twitter /LinkedIn/FB/ WhatsApp

Social Media Scheduling -

Social Media Intelligence - Frrole

NPS - Satismeter

SEO - Ahrefs, UberSuggest by Neil Patel

Newsletter - MailerLite

Community - Facebook groups /Meetup/Slack

Blogging - WordPress

Automation - Zapier

Webinar: Wistia. Zoom

Landing Pages - Elementor with WordPress. WIX.

Design - Canva

Writing - Grammarly

Review - G2, Capterra


Cloud - Multi-Cloud ⇒ AWS. Azure. Google Cloud

Data backup - S3 Privacy - Implement + Follow Data protection frameworks

Domain - Google Domain. Godaddy

SSL -LetsEncrypt

Creator Economy

As an entrepreneur, you are creating something, it is an opportunity to go public and share. Here is the stack I am using on my personal side to outreach.

Personal Website - Notion

Newsletter - Substack

Daily Read Reminders - Readwise

Day Planning - Notion

+ Of course Twitter :-)

What tools do you use in your Startup? Pls note: I had this thread published on Twitter a long time back, I revised to update it as per the latest usage.